Why does it cost less to get a new subscription than it is to renew?

So my subscription renews at $116. But a new subscription with an intro on YouTube is $80 with an extra 3 months. Where’s our loyalty?

Yeah just cancel and get a new subscription. What’s the intro on YouTube?

This is an estblished marketing ploy to entice new users. It all averages out in the end.

That’s how introductory pricing works. Companies have done this for many many years. Just ask your telco provider.